As marketers we must attract attention, engage people, connect with them to be able to sell.

On challenge is understanding how people engage with content and understand it. As marketers we are in the content creation business.

Your mind is majestic and wonderful and truly amazing. You can view the content and each time see different things. You may be familiar with this test… Count how many times the white ball is passed.

Selective Perception

I don’t know how many you counted…I counted 13. Many people get the count wrong. I’ll discuss in a bit the significance of this to us as marketers.