Soft

SUBSCRIBE Rss

 

Clear

Quickstart- New Website Startup

Here are the steps for quickly gaining website traffic:

  1. Analyze Competitors and draw learnings from them
  2. Build your website
  3. Hook up marketing tech properly
  4. Review performance and modify

Test your Page

For hooking up marketing tech right we used our free tool: My Business Analyzer. Our philosophy is for a web page or webite to be ready for traffic you need to have measurement on it.

Traffic Ready?

Here is a page ready for traffic after the check: ( do you notice that it’s this page?)

Quickstart Engagement

Give people lots of things to engage with to draw value from interaction with your website.  Here are are a few elements for quickstart engagement:

  1. Interesting Content
  2. Fast page loads times
  3. Trust: SSL ( https://) and 3rd party trust (McAfee trust symbols)
  4.  Various ways to interact and engage with the content
    1. Take a Quiz
    2. Use sofware
    3. Watch a Video
    4. Schedule an Appointment

Website Launch Checklist

If you’d like our complete Checklist of the 21 Steps to Launching a Website…

Get our Website Launch Checklist Here

cropped-man-person-people-emotions 250PX

Case Study 1: Emote us - Emotional Analytics Website

We start with ‘Shock and Awe’ image to evoke emotions.

From analyzing competitors in the analytics space we noted their emphasis on science and tech in their narratives.  They don’t evoke emotions in their copy.  So our editorial choices are evoking outrageous emotions when selling emotional analytics.

Our startup up was simple:

  1. WordPress 2017 WP Theme
  2. Godaddy shared hosting (initially) then shifting to Simpli Networks, LLC fast hosting
  3. Outrageous Images with WIIFM content
  4. Free tools to use
  5. Case Studies illustrating uses

Results:

7,800 unique Visitors

5 minutes interaction per user on site

Almost 4 pages visited per user

Starting at zero!

OSM HP 5 2017

Case Study 2: Open Spaces Marketing relaunch

Our startup up was simple:

  1. Old Custom WordPress Theme
  2. Godaddy shared hosting (initially) then shifting to Simpli Networks, LLC fast hosting  Focus on Page Load time speed up! Goal < 3 seconds
  3. WIIFM content
  4. Free tools to use
  5. Cool Videos to watch
  6. Intake quiz
  7. Online Appointment Scheduling

Results:

 

Fast Page loads from better web hosting!

5,300 unique Visitors

5+ minutes interaction per user on site

Almost 3.4 pages visited per user

Starting at zero!

When doing competitive website analysis I saw that competitors don’t hold people’s attention for very long on site so I could win through engagement.

These website launches did not require any SEO spend, Pay per click spend.

Solid tech setup.  Emotionally engaging content. Loads of ways to interact.

And these aren’t really pretty websites.

We did the minimum but executed them properly!

Get My Free Information

Get my 21 Steps to Launching your Website Checklist

This is my checklist of the steps you must take to launch your website.

Click here for the Checklist

My Badass Webhost: Simpli Networks, LLC

Unbelieveable cutting edge servers. Solid state drives. Not Shared hosting.

BAD ASS FAST!

One of my tech secret gems.

Welcome to Simpli Networks, LLC

Download My 'Get Clear Marketing' talk slides

Here are my slides.  Click Here

Come to our Friday Morning Breakfast Meeting!

I have been doing a breakfast meeting where we discuss small business online marketing techniques and tools for years.  Our meetup group.  It’s a small group setting where we can share and show case studies of what really works. There is nothing for sale.  It’s for early birds, cuz they get more worms!

Yes, I’ve done 378 of these meetings!

Click Here to Learn More