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Info for Entrymedia

Report for www.entrymedia.com

Here is some basic information to help you grow your online business. This is Do-it yourself style info. Some of my online training will help you understand how these pieces come together.  We want to know what do your best prospects search for, who shows up in those searches (and why) and then we can build a plan to show in those searches and capture those leads. I have a method to grow businesses called Small Business Steroids (probably not a good term to use in the sports biz). It is step by step and do it yourself.

Search Volume on relevant keywords to your business

A full keyword analysis would help identify the terms which buyers in your market search on.  Here is a quick analysis of a few terms

Google’s external keyword tool is very helpful. It shows us what people searched for last month.  Click here (you may need to set up a gmail account to access it but Gmail is free)

Keyword Global Monthly Searches US Monthly Searches Estimated Avg. CPC
marketing agencies 60500 27100 $3.56
how to advertise your website 2900 1600 $7.53
billboards 201000 110000 $1.77
how to advertise for free 6600 3600 $3.40
free internet advertising 6600 2900 $4.28
advertising billboards 5400 2400 $2.58
outdoor media 14800 3600 $3.29
what is advertising 40500 12100 $2.54
advertising billboard 27100 14800 $3.05
cheap internet advertising 320 210 $6.99
media outdoor advertising 1300 390 $3.22
keating magee new orleans 28 28 $0.05
367048 178728

The bad news is that Google only thinks your site is about these 12 terms. many are not really relevant to your business.  This is a huge opportunity.  Your onsite content must be rich is the vocabulary which buyers use to search on AND your must position your site to show in those searches.

I will make a guess that you are really in the turnstile advertising business (46 searches last month in Google and you are in Position #2 which is great!) and more broadly in stadium advertising. Here are some interesting terms

Keyword Estimated Avg. CPC US Monthly Searches Global Monthly Searches
retail advertising $7.45 2400 6600
targeted advertising $6.63 3600 8100
alvarado turnstile $4.44 73 110
advertising promotion $4.30 8100 27100
advertising services $3.98 8100 22200
access control $3.74 135000 368000
controlled access $3.68 2400 4400
alvarado turnstiles $3.65 210 320
pedestrian turnstiles $3.15 36 140
full height turnstiles $3.12 140 590
billboard advertising $3.08 14800 27100
media advertising $2.98 27100 74000
security turnstiles $2.94 720 1300
automatic turnstiles $2.92 73 170
access turnstiles $2.80 110 480
outdoor advertising $2.70 27100 74000
stadium advertising $2.64 480 1000
advertising campaign $2.63 22200 60500
turnstile gate $2.62 210 720
advertising strategies $2.51 5400 14800
optical turnstiles $2.37 390 720
optical turnstile $2.23 140 260
turnstyle hardware $2.22 140 170
international advertising $2.16 3600 14800
door access $2.15 18100 40500
turnstiles $2.12 6600 14800
automatic gates $2.12 4400 18100
advertising on radio $2.12 22200 49500
turnstile security systems $2.00 91 140
turnstile security $1.95 320 720
turnstile manufacturers $1.90 140 390
safety products $1.88 40500 74000
advertising techniques $1.82 12100 22200
turnstile $1.74 9900 27100
advertising magazines $1.71 3600 9900
turnstile gates $1.63 480 1300
turnstyles $1.55 9900 14800
turnstile manufacturer $1.51 140 390
waist high turnstile $1.31 22 46
perey turnstiles $1.30 210 260
tomsed turnstiles $1.23 110 140
turnstyle $1.16 8100 12100
perry turnstiles $1.09 46 46
subway turnstile $1.07 210 260
turnstile designs $0.96 58 170
full height turnstile $0.86 140 590
tripod turnstile $0.59 36 590
stadium chicago $0.54 12100 14800
turnstile advertising $0.05 46 58
instadium $0.05 2900 6600
in stadium advertising $0.05 58 91
hayward turnstiles $0.05 110 140
football stadium advertising $0.05 28 91
electronic turnstiles $0.05 46 140
stadium advertising costs $0.05 46 73
turnstiles gates $0.05 590 1600
turnstile systems $0.05 140 480
in stadium $0.05 90500 165000
alvarado manufacturing $0.05 320 390
tripod turnstiles $0.05 46 720
baseball stadium advertising $0.05 16 16
gunnebo turnstiles $0.05 58 210
sports stadium advertising $0.05 16 58
used turnstiles $0.05 110 170
what is a turnstile $0.05 140 210
portable turnstiles $0.05 36 58
glass turnstiles $0.05 58 170
stadium marketing $0.05 170 390

Z

I view the CPC or cost per click as the market places’ collective wisdom of the value of showing up in each search so I sort the terms in descending cost per click (most commercially valuable terms to someone are first)…and the search vocabulary looks like this.

The goal is showing high in the most commercial searches. These may be good commercial searches. It does require you to weed out all irrelevant search terms. It should be a good start.

Your Website traffic

Our goals is to have people hungry for your type of products come to your website. It isn’t total traffic but relevant traffic of potential buyers which counts.

I believe Google analytics is the best measure of your traffic but there are a few outside tools to look into your traffic.

Alexa.com Alexa ranks site by traffic volume. A lower number like #10 means 10th busyiest site on the web.  Your Alexa Rank is 23,634,113.  It means you lave little traffic (probably 200 unique visitors a month).

Compete.com is another traffic measuring site and it does not have a profile for your site.

With a low level of traffic, composition of traffic (buying vs non buying terms) is not necessary.

Competitive websites

Your top web competitor looks like www.turnstileinc.com

You can feel good that they have no significant web traffic and a website grade of 11. View report

They are not generating leads on the web.

Your Web-Sites’ Competitive strength

The sharp folks at Hubspot have a “website grader” which gives you a grade on a scale of 0-100 on website quality. Your score is 43.

That is meaningful only in relation to your competitor’s sites (his is 11).  Generally better sites, with fewer errors and more quality content and external sites linking to them place higher in searches. Click to view the report

Your Position in Searches

I see you in Position #2 for Google search “turnstile advertising”. Normally we figure out the most important terms for your business and monitor position for those terms.

What does all this mean?

Normally people have a problem, type some search term into Google or Yahoo, and some sites show up.  The site which shows up has people visit it. If the offer on the website and your content is good, perhaps they call you or request info from you. This is lead generation on the web.

We like to see good search volume then we can help a business show up and build a prospect list and nurture the prospects to sale with education and information. 21st Century marketing via the web and video and email. Powerful, automatic and very inexpensive to run.  Call or email for more info..I’m glad to help.