Lessons Learned #1 Goals and Metrics

As we speak with many small business owners each month about their problems/opportunities and aspirations some common themes have emerged.

Everyone wants more customers and more sales. Everyone wants more visibility for their products and services.

Few can communicate their goals.Very few can communicate their sales and marketing metrics which show how their sales and marketing system is operating.

It seems odd that Goal definition and metrics which show progress towards the goals is not in focus.