Lessons Learned #3 Great Content Rules

In today’s world, you often hear “Content is King”.  It is true from our experience. Effective sales and marketing systems though implemented through technology (websites & email, etc) rely mainly on great content.

Great content Rules:

  1. Copy should be Engaging & informative
  2. Copy should be emotionalized
  3. Copy should tell stories when appropriate

All the successful businesses I’ve worked with have benefited from Great Copy.  It is the most under appreciated element in Marketing by business owners and the hardest to get right.