The beauty of smart web-marketing is you can know so much about businesses using common tools. Everything is inexpensive and measurable. It is easy to get build effective marketing systems which bring more revenue quickly and inexpensively.

Since all marketing begins with awareness, interest, comparison then down into the selling stages, I pulled a couple interesting statistics…mostly about the interest stage. This is based upon about 30 minutes of research.

1) Minor league baseball web traffic (up 11% over prior year)
2) Google Searches on minor league baseball team names
3) Facebook profiles where people say they “like” any minor league team

Minor league baseball website traffic (a leading indicator)

Notice the seasonality on the “interest”. I like that there is growing interest. Since “interest precedes engagement and sales. This means there is an environment for more sales next year!

Opportunity is never distributed equally. People search for tickets, directions, merchandise and all kinds of things. Which clubs have more search volume?

Now which clubs have more search traffic?


It is evident that all minor league teams are not all equal in fan appeal.

Google

KeywordMonthly Searches
durham bulls40500
louisville bats27100
columbus clippers27100
indianapolis indians22200
toledo mud hens18100
gwinnett braves18100
rochester red wings14800
charlotte knights14800
buffalo bisons14800
pawtucket red sox12100
norfolk tides12100
buffalo bison12100
syracuse chiefs9900
charlotte checkers9900
lehigh valley ironpigs6600
norfolk admirals6600
durham bulls schedule6600
scranton wilkes-barre yankees5400
buffalo bandits4400
indianapolis indians schedule2400
gwinnett braves schedule2400
toledo mud hens schedule2400
charlotte knights schedule1900
buffalo bisons schedule1300
buffalo bisons baseball1300
norfolk tides schedule1300
victory field indianapolis1000
Total monthly searches297,200

What does this mean? Since people search for EVERYTHING, it is useful to know how many people are interested in anything related to your business.

Facebook…the 800 pound gorilla of social media

In the social media space, people liking you on Facebook or mentioning you on their profile is a measure of their enthusiasm.

Wow they know how to use Facebook.

and others (I’ve run all teams) not so good. That means they have opportunity.



So what do these statistics mean?
1) Minor league baseball has rising search volume
2) There are dramatic differences in how much web engagement minor league teams have (20X) between the best and worst.

3) For businesses which sell millions in tickets annually, they are not a web saavy lot.

Now my world of effective small business marketing, we start with web searches or social media engagement. We make offers to people to develop and nurture relationships. We build segmented lists by people’s interest and then sell to them.

There is a relationship which generally looks like this:

I am convinced that I can help minor league teams. I would like to meet anyone responsible for sales and marketing for a minor league team. I appreciate your help.