The beauty of smart web-marketing is you can know so much about businesses using common tools. Everything is inexpensive and measurable. It is easy to get build effective marketing systems which bring more revenue quickly and inexpensively.
Since all marketing begins with awareness, interest, comparison then down into the selling stages, I pulled a couple interesting statistics…mostly about the interest stage. This is based upon about 30 minutes of research.
1) Minor league baseball web traffic (up 11% over prior year)
2) Google Searches on minor league baseball team names
3) Facebook profiles where people say they “like” any minor league team
Minor league baseball website traffic (a leading indicator)
Notice the seasonality on the “interest”. I like that there is growing interest. Since “interest precedes engagement and sales. This means there is an environment for more sales next year!
Opportunity is never distributed equally. People search for tickets, directions, merchandise and all kinds of things. Which clubs have more search volume?
Now which clubs have more search traffic?
It is evident that all minor league teams are not all equal in fan appeal.
|toledo mud hens||18100|
|rochester red wings||14800|
|pawtucket red sox||12100|
|lehigh valley ironpigs||6600|
|durham bulls schedule||6600|
|scranton wilkes-barre yankees||5400|
|indianapolis indians schedule||2400|
|gwinnett braves schedule||2400|
|toledo mud hens schedule||2400|
|charlotte knights schedule||1900|
|buffalo bisons schedule||1300|
|buffalo bisons baseball||1300|
|norfolk tides schedule||1300|
|victory field indianapolis||1000|
|Total monthly searches||297,200|
What does this mean? Since people search for EVERYTHING, it is useful to know how many people are interested in anything related to your business.
Facebook…the 800 pound gorilla of social media
In the social media space, people liking you on Facebook or mentioning you on their profile is a measure of their enthusiasm.
Wow they know how to use Facebook.
and others (I’ve run all teams) not so good. That means they have opportunity.
So what do these statistics mean?
1) Minor league baseball has rising search volume
2) There are dramatic differences in how much web engagement minor league teams have (20X) between the best and worst.
3) For businesses which sell millions in tickets annually, they are not a web saavy lot.
Now my world of effective small business marketing, we start with web searches or social media engagement. We make offers to people to develop and nurture relationships. We build segmented lists by people’s interest and then sell to them.
There is a relationship which generally looks like this:
I am convinced that I can help minor league teams. I would like to meet anyone responsible for sales and marketing for a minor league team. I appreciate your help.